Portfolio
Everybody's got a story to tell. We've helped small businesses, non-profits, universities, and governments create truthful and meaningful content.
Brief: Six Word Story
Significant program needed significant change.
What We Did
Davidson College has a rich tradition of exploring philosophy and ethics in public discourse; we were brought in to reevaluate their Vann Fund programming. We were tasked with a profound mission: to delve into the roots of our beliefs about race, how they shape our lives, and how we can challenge and overcome limiting and dehumanizing ideologies.
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We asked: What are the conversations worthy of who we are? The questions worthy of being asked that reveal our deepest desires and fears? Who has the courage and who is struggling to do something with those answers?
Results
We crafted strategic messaging, designed the framework for the 2RC program, and conceived a compelling video series. We handpicked a team of like-minded creators, including web designers, copywriters, animators, and videographers, who shared the values of the Fund. Together, we produced this necessary program inspired by Charles Mill's seminal work, "The Racial Contract."
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This project was strengthened by the contributions of awe-inspiring and sharp Kayla Ollivierre, representing Global Kids and New York City's Summer Youth Employment Program.
Brief: Six Word Story
SDLI needed strategic communications & branding.
What We Did
Smith Davidson Leadership Initiative is a multi-year development program for Johnson C. Smith University and Davidson College students with futures in public impact. SDLI needed strategic messaging, brand identity, website, marketing collateral, a custom writing curriculum, and program development.
Results
Organizational messaging, web and graphic design, operations support, and custom writing curriculum.
Brief: Six Word Story
Short on time, long on impact.
What We Did
Suttle-Freeman is a trusted educational partner of several Texas school districts. Their in-person teacher trainings went virtual during the height of the pandemic, and they needed a commercial, print collateral, email marketing, and new website copy—all evergreen—to reflect their services and digital dexterity in delivering their top-notch tutoring and enrichment services online.
Results
After one client interview and on a tight deadline, we delivered all products with room left to imagine new ideas for the company. Plus we brought in an Emmy-winning production company to provide the voice for the commercial—giving Suttle-Freeman that something extra, that something epic!
Brief: Six Word Story
CEER needed a content library.
What We Did
Coalition for Environment, Equity and Resilience (CEER) is made of 21 independent organizations working to fortify and rebuild Houston and surrounding areas in the aftermath of environmental disasters. The story here is one of collaboration and nuanced language to produce couture communications. The coalition needed a visual identity and a content library populated with fully reported, original stories that recognizes their organizational and political success and the resilience of communities they serve.
Results
Strategic messaging, seven interviews, one public hearing, two coalition meetings, one community meeting, public information requests, and more than 20 recorded interview hours were synthesized to create CEER's custom content library.
Brief: Six Word Story
Earth Day activation engaging activists & celebs.
What We Did
If the work of a non-profit was a song, The Solutions Project is the beat. It's the pulse of people transforming their communities with a grassroots response to climate change. TSP scientifically and strategically organizes leaders around the country, and on Earth Day they came to us to create short stories about leaders in their network to push out over social media. The project involved tapping into their celebrity supporters to help promote the stories of extraordinary people making change.
Results
Custom Earth Day content reaching ~30M followers.
Brief: Six Word Story
Values-based content based for 5M residents.
What We Did
Where we choose to make our homes and whom we allow into them are deeply personal. We're already tipping into tentative territory when we make inquiries of the private type. Now add to that the question: "Who wants to know?"
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Harris County surveyed its five million residents to determine housing needs for the next decade. This project coalesced a sensitivity to residents living through a pandemic with the request of the local government to know about their living situation. We were contracted to produce commercials, press releases, scripts and ads (across platforms), web and social content, and design community engagement activities to drive survey responses. Tiny home, estate, multi-family apartment—the values are the same: People work hard and want to come home to safety and peace of mind. Our work on this project is straight love—if "I see you" were a person. Check out the images and language we used to tell the story of home.
Results
Content dispatched to 5M residents in Harris County.
Brief: Six Word Story
Edit and contribute to globally-distributed toolkit.
What We Did
CDP is a not-for-profit organization that runs a global disclosure system
for investors, companies, cities, states, and regions to manage their
environmental impacts. We gave this hefty document a thorough read
for copy and line editing. We contributed content to the workbook and made promo videos.
Results
Toolkit and workbook distributed across CDP's global network.